View Bids
Just found this, and find it exciting as hell.
Entering a few terms, you start to see patterns emerging. Interesting terms like "9/11" or "media" bring back interesting results from those who bid highest, often significantly higher than the average. But in general the going rate is around 10 cents per pageview. For more targeted searches, like "investments" the going rate is much higher, with a fair number of high bidders.
It would be interesting to aggregate this data, and highlight the searches that are the most expensive. Obviously we are making great strides in creating this new market for eyeballs, as evidenced by the wealth of data this one tool alone could provide.
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